UNICEF abandons images of starving children in Africa.
UNICEF Belgium's spokesman Philippe Henon says the public "is not
easily
motivated to do things for humanitarian causes and certainly not when
it
involved Africa or children in war." So he decided to mix it up a bit
with UNICEF's latest campaign, and present something that would truly
pull at the heartstrings of humanity: in the newest campaign, the
victims of the war are............Smurfs.
Yup, the 20 second commercial opens with scenes of happy birds and
butterflies and joy, with happy little smurfs smurfing about smurfily.
Suddenly, out of the sky, bombs are dropped upon the unsuspecting blue
folk. Houses erupt in flames, Smurfette herself is blown to
smithereens, and little orphan smurfs are left to smurf things out for
themselves. 'Tis truly shocking to the senses to see the little
cartoon
characters erupt into blue goo.
Sadly, this campaign is indeed having a strong impact, and donations
are
up already. "We get reactions from all over the place," said Henon.
"People are shocked and want to know the reasons behind this cartoon
image."
Smurf that.
